It's possible to earn money with eSports even if you don't have any experience in playing games professionally.
In the following guide, I will show you how to make money by trading eSports stocks and ETFs, betting on eSports, and getting a job or even starting an eSports-related business.
Before starting, let's have an overview of the esports industry so we can understand the magnitude of the growth that happened in previous years and what is projected for the future.
Esports and competitive gaming are growing in popularity and gaining viewership each month. Business Insider estimates that there will be 29.6 million monthly esports viewers in 2022, up 11.5% from 2021.
The International 2017, the world championships for Dota 2, broke the record for the largest prize pool in esports history at $24,787,916. But more impressive is that every International since 2014 has accomplished that feat.
The number of investments in esports doubled in 2018, going from 34 in 2017 to 68 in 2018, per Deloitte. That's reflected in the total dollars invested, too: Investments are up to $4.5 billion in 2018 from just $490 million the year before, a staggering YoY growth rate of 837%, per Deloitte.
The current value of the esports market is approximately $900 million, a figure that should continue to rise throughout the year, per Business Insider Intelligence estimates. Most projections put the esports ecosystem on track to surpass $1 billion in revenue for the first time this year. Newzoo predicts that the revenue will grow to $1.8 billion by 2022.
Investing in esports stocks is one way to take financial advantage of the global success of eSports. Over the past decade, esports brands like Twitch and ESL and teams like Cloud9 and TSM have achieved multi-million-dollar valuations.
Some esports companies and teams are publicly listed, allowing you to buy their shares to help invest in their future whilst earning a profit share as they grow.
Other companies can even issue dividends, giving you a stake in their success each year as they grow. Others are owned by larger publicly listed corporations which operate in others sectors, too; by investing in the overall company, you are investing in esports too.
You can invest in esports via the traditional stock market. This means buying shares in a particular company. If the company grows, then you make profits.
ETFs might be for you if you're looking to invest in the general area of esports rather than any specific companies.
There are a growing number of esports ETFs targeting millennial investors. These feature some riskier esports-only stocks combined with more general gaming. There aren't too many strictly limited to esports, but plenty has crossover with this world.
Consider yourself an expert on the tactics and strategies of the world's leading Esports players? Do you understand the CS:GO or League of Legends competitions like no one else? Do you have a head for numbers and odds? If so, eSports betting could be one way to make money.
Most online betting websites now include the option to bet on Esports just like you would bet on any other sport. It's still a relative niche form of betting, but if you feel confident, this is another way to potentially earn money from a fast-growing industry.
Many jobs require different degrees of expertise and knowledge in various aspects of the eSports industry. These jobs include writing about the news or researching why certain things happened within the industry.
Also, you may create content marketing material for games or companies, design graphics for digital assets such as flyers or posters, write game reviews, etc.
Alternatively, if design or writing is not your thing, you could use other skills you have to get hired by tournament organization companies like ESL, Dreamhack, LCS, or ECS. There are so many different types of jobs in the esports industry that you will find the right one for you.
Another way to make money with eSports is to start a business. And fortunately, there are a lot of opportunities you can pursue. As I've written in our articles about the best niches for affiliate marketing, eSports is a very lucrative industry, and many are to be made.
There is a lot to do here. You could sponsor or create a team; you can sell merchandise or start an affiliate marketing website using one of the WordPress themes we recommend. All you need is an idea and well-done market research to get started.
Local quality streamers usually have over 100.000 active followers, and the prices for announcements and sponsorship are generally lower than traditional media such as radio or TV.
On the other hand, you should do some market research first; not all businesses are suited for the esports market. But if you create an affiliate website, or sell clothing, food, or something already related to the geek niche, like collectables or even games, then you are probably in for the winning.
Most importantly, you can choose the one(s) which work best for you. If you're a significant gamer, streaming or trading skins might be your best option. But if not, other avenues like betting, advertising and sponsorships work just as well.
Esports is a complicated yet profitable aspect of the gaming industry. It's essential to understand how it works before you jump into investing in esports. If you do your research, you will find various strategies that allow you to get started on your path to financial success.
Sign up for our newsletter to get the most interesting stories of the day straight to your inbox before everyone else